In October of 2001, I walked into William-Wayne & Co. in New York City with no appointment. I asked for the owner, was introduced to the co-owner, and suggested he build a website. The two owners, William and Wayne, agreed to discuss it further with me and we scheduled a meeting. Nine months later, William-wayne.com was born.
We’ve updated the website since then, but the fundamentals have stayed the same.
It all started with William & Wayne &...
Read More
When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
Read More
I came across this 2012 HFN article about Bridge. In 2012, we had 40 stores using our e-commerce software. Today, we have more than 740. Thank you for helping us grow 18x in the last nine years :)
We’re pleased to see William-Wayne & Co. featured in the article. This NYC retail heirloom has been a client since 2001–before we even started Bridge or the Smart Products marketing service. They’re still a client today. Thank you William-Wayne & Co. for trusting with...
Read More
July 2, 2019
July 2, 2019
Good news: your indie store just gained some ground on Amazon.
About 60% of Amazon sales are via third-party sellers. They pass thru what it calls the 'marketplace.' These Amazon purchases have not historically been taxed because the purchase is made from a business in one state and shipped to another state. But that loophole started to close last year when the Supreme Court ruled that states can collect tax on these types of Internet purchases.
Many state laws have acted on that Supreme ...
Read More
August 17, 2016
August 17, 2016
New feature: you can now customize the About Our Registry text.
Brides and customers see this text when they visit your gift registry home page.
You can write what makes your store unique for gift and bridal registries. Be sure to enter lots of keywords in this text, such as the cities and towns that you service.
To see a live example, see the custom text that William-Wayne & Co. entered here:
To edit your about registry text: 1. Login to your Bridge. 2. ...
Read More
June 3, 2016
June 3, 2016
Here is our new green "Ask Us About Our Bridal Registry" decal at work on William-Wayne & Co.'s front door on Lexington Avenue.
Don't have your decal? Request a free one from us.
View Post
May 6, 2016
May 6, 2016
Architectural Digestrounds up everything you need to throw a garden party, backyard barbecue, or dinner alfresco--Including this ice bucket from William-Wayne & Co., New York.
1. The article's headline is obviously hyperbole meant to catch your attention. I guess the future of journalism is exaggerated headlines!
2. I replied to Michael that the author is likely wrong about stores streamlining their spaces.
Studies have shown that customers SAY they want streamlined stores, but rather prefer and buy more in cluttered stores. as an result, Walmart stores with more clutter sell more. ...
Read More
You'd never know designer Meg Braff was working with a tight budget when she decorated this Palm Beach house for a snappy, 'with it' mom of three. The decorator shares the affordable design ideas she used to stretch her budget.